Pay-Per-Click Advertising Services
Boost your lead generation through tailored PPC campaigns.
Pay-per-click advertising focuses on reaching individuals actively searching for your product or service. When users conduct online searches, they typically exhibit a stronger intent to buy your product or utilize your service. The advantage of employing pay-per-click advertising lies in achieving quicker sales and attracting more qualified leads for your business.
Pay-per-click Platforms.
Google Ads
Place your business in front of potential customers during their Google searches. Unlike paying for impressions with Facebook Ads, you only pay for results—specifically, when someone clicks on your ad. Boost website traffic, generate more phone calls, and increase e-commerce sales through Google Ads.
Microsoft Advertising (Previously Bing Ads)
Reach users who don’t use Google by utilizing Microsoft Advertising. Target ads to potential customers on platforms like Bing, MSN, Yahoo, AOL, and other Bing sites. These search engines capture a 21.9% share of the Canadian desktop search market, offering significant value for your business.
Twitter Ads
Utilize Twitter ads to meet your marketing objectives, whether that’s building awareness, consideration, or conversion. Show ads to Twitter users based on their searches on the platform. Set your bid according to your campaign budget to target specific keywords, interests, events, and more.
Pay-per-click Solutions.
Search Ads
Attract qualified leads with ads that display to users actively searching for your product or service.
Display Ads
Create visually appealing graphics for banner ads that can be shown on websites and mobile apps frequented by your target audience.
Shopping Ads
Drive traffic to your website or local store with shopping campaigns that promote your products across Google Search and its display network.
Retargeting Ads
Implement retargeting campaigns to lower the cost-per-click (CPC) of your ads. Focus on visitors who haven’t converted yet, and who convert again.
Geofencing Ads
Target specific geographic areas, reaching potential customers within a defined radius of your business or event.
Landing Page Design
Create and write compelling content for landing pages linked to your PPC ads. Effective landing pages can generate leads and track data.
A/B Testing
Evaluate multiple variations of creative assets and copy to enhance conversion rates and increase sales.
Bid Management
Optimize your Google Ads budget by strategically adjusting keyword bids up or down.
Conversion Rate Optimization
Optimize your website and landing pages alongside your ads to reduce bounce rates and increase sales.
Pay-Per-Click Process.
1. Discovery
We will engage in a series of questions to understand your organization, its needs, goals, and objectives. This will help us identify how PPC can contribute to your company's success.
2. Analysis
Our team will review any available previous pay-per-click data and conduct competitive research to evaluate your company's position relative to its competitors.
3. Strategy Development
After conducting keyword research, we’ll craft targeted campaigns for paid search platforms. A funnel will ensure a smooth audience journey while considering your monthly PPC budget.
4. Asset Creation
Our creative team will develop engaging copy, design eye-catching landing pages and ads, and create any necessary content for the PPC campaign.
5. Implementation
We will set up the required advertising accounts, launch the campaigns, and implement the funnel.
6. Monitoring
We will conduct daily monitoring of the campaigns and provide you with a weekly results dashboard.
7. Optimization
Continuous optimization will be performed to enhance conversion rates and reduce cost-per-result and cost-per-acquisition.
Advertising campaigns achieve optimal performance when utilizing multiple channels. By integrating a pay-per-click advertising strategy with social media advertising, you can significantly expand your reach to the target audience.
Reach out to our pay-per-click advertising agency today!
